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Logo Design Questionnaire
Name
(Required)
Contact Info
(Required)
Date
(Required)
MM slash DD slash YYYY
Due Date
(Required)
MM slash DD slash YYYY
YOUR BUSINESS
Background Information
What is the name of your business?
(Required)
What are your products & services?
(Required)
What are your ideal customers?
(Required)
Who are your competitors?
(Required)
What sets you apart from your competitors?
(Required)
BRAND IMAGE
How do you envision your brand’s image?
Where will the logo primarily be used?
(Required)
(e.g., website, business cards, social media, packaging, signage, apparel)
Are there any logos or brands you admire?
(Required)
(Links or images can help align your vision with theirs.)
Do you have any preferred or disliked colors?
(Required)
(To align with brand tone or avoid industry overlaps.)
Any fonts or type styles you prefer?
(Required)
(E.g., bold, serif, script, geometric)
Are there elements or styles you definitely want to avoid?
(Required)
(E.g., certain symbols, clichés in the industry, cultural taboos)
If you have a tagline, should it be included in the logo? Or should it be a separate element?
(Required)
(e.g., website, business cards, social media, packaging, signage, apparel)
Are there any elements that you would like to see included in your logo design?
(Required)
What emotions or meanings do you want your logo to convey
(Required)
Do you have current brand guidelines
(Required)
Not yet, but expect a style guide soon
Not yet, and I need help with them
A style guide would be irrelevant for this project
Other
Which type of logos do you believe best represents your brand?
(Required)
Monogram/Lettermark
Wordmark Logo
Abstract Logo
Pictoral Logo
Mascot Logo
Emblem Logo
Pictoral-Wordmark Logo
Letterform Logo
Adaptive Logo
PROJECT DETAILS
What is your timeframe?
(Required)
Additional notes, comments, requests, or concerns
(Required)
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